How to find a startup idea from scratch
Before we start looking for interesting ideas for a startup, let's define what it is.
A startup is a new commercial project. It assumes that the entrepreneur offers a new product or improves an existing one. The main task is to improve the life of the target audience, to help solve its problems and satisfy requests.
Sources of ideas for a startup can be:
- ready-made cases of foreign projects;
- solving a certain own problem;
- search for "pain points" of society (inconvenience, inefficiency in performing a certain kind of work, waste of time, money);
- the desire to improve, speed up the usual processes (simplification of finding housing, renting an office, making an appointment with a doctor, obtaining a visa);
- communication with smart, enterprising businessmen who generously share useful thoughts.
Ditch plans with analogies, copies, creating your own version of familiar products. There are times when an unusual, unique product is not in demand. To succeed, it is necessary to study the needs, interests, problems of the target audience.
Sometimes start-up ideas for small businesses are born spontaneously, in the process of talking with relatives, colleagues, and friends. Solutions appear on their own thanks to empathy, a desire to help.
What business will be profitable in 2022: business trends
The main trends of 2021 in various business areas that will be relevant in the future:
- The priority of practicality and convenience over the desire to impress. Buyers choose things, putting comfort in the forefront, and not the desire to emphasize status.
- Individualization, uniqueness. Earlier it was prestigious to wear clothes, shoes, accessories of fashion brands. Today, original, unique hand-made creations are extremely popular.
- Health. A healthy lifestyle gains more and more followers every year. Young people and mature people continue to develop healthy habits, try to eat right, choose sweets from harmless ingredients.
- Environmental friendliness, care for nature. There is a growing demand on the market for original eco-friendly materials and goods made from them. Humanity is gradually abandoning plastic bags, preferring reusable bags or biodegradable options. The topic of ecology, respect for nature is especially relevant today in the implementation of business ideas for a startup.
- Getting rid of unnecessary things. Unlike grandparents, who store services in the bins, the new generation prefers not to litter their homes. Strollers and playpens for a child with the growing up of a child are immediately sold, when a second baby appears, they are bought again. If a thing is temporarily needed, it is rented.
- Delivery services. Consumers felt the convenience of such services during the quarantine period. People continue to use them, saving time on shopping. The main trend in this direction is hyperlocality. Couriers usually work where they live.
Another modern feature is crowdfunding of projects. Aspiring entrepreneurs present the idea to the public. If the audience is interested in it, they receive a loan to develop an idea for a startup.
Best startup ideas with minimal investment
If you are going to slightly modernize an ordinary product, engage in a standard type of business, without offering the consumer a novelty, a solution to a problem, this is not considered a startup. A startup is always something new and always useful.
We present to your attention the top 10 universal startup ideas, on the basis of which unique profitable projects are created.
Mobile applications, services for work, study
After quarantine restrictions, the final abandonment of which is in question, many employers and employees have managed to appreciate the benefits of remote work. They continue to use this format successfully. In this regard, a great idea for a startup with a minimum initial capital is to create a service for monitoring the work of personnel, adapted to specific work processes.
For example, a smartphone application will be very useful for parents of schoolchildren, which makes it possible to learn homework, receive reminders of deadlines, and the need to complete work.
Short term office rental
As the number of freelancers and self-employed is constantly growing, the demand for coworking and temporary offices is increasing. The trend affects companies that prefer to save on office maintenance. Short-term rental of a workplace is a profitable option for conducting negotiations between a specialist and a client, meetings of employees from different departments, and organizing meetings.
Healthy food preparation and delivery
There are many healthy food start-up business ideas. Proven ways to make money are making healthy sweets like raw-food cakes on green buckwheat, natural fruit marshmallows, ready-made dinners with a calorie calculation (delivered to your home or office).
Farm products, sets of herbs and vegetables are popular. Health-conscious people will surely love the opportunity to order healthy cocktails at the online vitamin bar.
Animal feed production
If you have a pet, most likely you are feeding it with a well-known foreign brand. Good store food is quite expensive. The niche for the production of food for cats and dogs in Russia is practically free.
To create a quality product, develop a unique recipe, it is necessary to involve a nutritionist, strictly observing GOST. The largest share of investments is the purchase of equipment.
Eco bags, packaging
An interesting, easily implemented idea for a startup - selling bags for groceries with an original design, sets of bags for cereals, jars, containers. The direction can be developed both in the direction of hand made and through mass production.
There are not many manufacturers of eco-friendly diapers and panty liners in Russia, so there are many opportunities open for the implementation of such ideas. The production of eco-packaging from biodegradable film is also in demand.
Green tourism
The business idea of developing a startup in the field of rural tourism is close to entrepreneurs who, due to closed borders during the pandemic, had to postpone long trips and spend weekends outside the city.
With some effort, a site in the village quickly turns into an eco-farm open to visitors, or an ethno-complex for holding festivals. The field dotted with flowers - tulips, sunflowers, lavender - is a great place for romantic dates, family walks, photo sessions.
Manufacturing of unique clothes, dishes, furniture
Creating original things is a great startup idea with little investment. Jackets, sweatshirts with painted sleeves, T-shirts with an unusual thematic print, shoes with embroidery - the techniques used may not be new, but your imagination can create a truly unique thing.
Similarly, you can carry out creative experiments with dishes, furniture, interior items.
Things, equipment for rent
This startup idea is tied to the trend of getting rid of clutter and organizing space. Most people do not want to fill rooms with unnecessary, rarely needed things. Renting will help you save money without cluttering your home.
You can provide for temporary use:
- bicycles, gyroboards, scooters;
- skis, snowboards;
- equipment, decorations for photo shoots;
- power tool;
- household appliances;
- sets of dishes;
- drones;
- furniture.
Training programs, nutrition
The category includes yoga, meditation classes. This idea of a startup from scratch is attractive, despite the abundance of similar proposals on the network. It is convenient for the wards to have a mentor, a curator at hand, who leads them to the desired result. It is only important to determine the direction, monitor the market and create a unique offer.
Professional courses for teens
Increasingly, schoolchildren prefer to get a profession after the 9th grade. Employers raise specialists literally from school. If you have certain skills, the idea for a startup with minimal investment is ready. Promising directions: website development, programming, design, animation graphics.
Support for startups by large investors
Ideas for a startup with minimal investment are quite realistic to implement on your own. If we are talking about a large-scale project, a small business has the right to rely on the resources of a large player. Helping aspiring businessmen is not an end in itself for corporations. A new project is interesting for investors if:
- it is unprofitable to create such a product within the company (it takes a lot of money, a non-core niche);
- the firm intends to buy a share of the project or the entire business;
- the concern plans to make money by reselling the product.
In the top of ideas for a startup, there are basic directions that can be developed. Think over and create on their basis your own version of a thriving business - with personal or third-party investments.
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